Your mug is a con artist and honestly, good for it.

Think about it. Two cups of the same coffee, same beans, same brew time, same water temperature. One poured into a chipped gas station cup and one into that mug you have been holding onto since forever. They are not the same drink. They never were. The gas station cup tastes like regret. Your mug tastes like morning actually has a point.

The wild part is that nobody can fully explain why. Some people point to psychology. Others talk about ritual and how the brain links familiar objects to comfort. But here is the simple version that nobody argues with: when you feel good, your body wakes up faster. Comfort is basically a cheat code for your nervous system. And your favorite mug is just comfort in ceramic form handing you that cheat code every single morning.

There is something beautifully ridiculous about that. A piece of pottery has this much power over your day. It does not care about your pour over technique or your single origin beans or whether Mercury is in retrograde. It just sits there being your mug and somehow that is enough to make everything taste better.

Coffee is full of little moments like this. Small, weird, wonderful things that nobody talks about enough.

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Roaster/Coffee Shop Notes:

Thousand Hills Coffee (​https://www.thousandhillscoffee.com/​ )

Winnipeg MB

In their own words: “Family-Owned + Operated Venture!

Meet Our Family

We are Sim and Julia, a married couple and parents to two children, based in Winnipeg, Manitoba, Canada. Our ties to the coffee we sell run deep.

Sim’s birth country is Rwanda, also known as the Land of a Thousand Hills. Our name, “Thousand Hills Coffee,” is inspired by Sim’s birth country, where he was raised and where his family organically grew coffee.

How We Got Here

Before the genocide against the Tutsi in 1994, coffee farming was Sim's family’s main source of income. He understands the process of growing coffee from a single seed to a field of handpicked, fully washed, and dried beans, which are the preliminary steps before roasting.

Julia worked and travelled in East Africa in years past. When we were married in Winnipeg, we had Rwandan coffee beans as our wedding favours for our Canadian friends and family. Many people told us afterwards how much they enjoyed the coffee we shared. The thought of one day selling it as our own business has now become a reality.

We hope that, through Thousand Hills Coffee, we can share the rich taste and enjoyment of Rwandan coffee with the world and, at the same time, support the local farmers who work hard daily to bring it to life.”

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des