The mirror in the morning is not your friend. It's not the angle, the lighting, or some cruel joke the universe decided to play on you at 6am. What you're looking at is simply a human face that hasn't loaded yet. Think of it like a computer that just powered on, sitting there buffering, waiting for the one thing that makes everything click into place.

Science nerds would probably call it something complicated. We just call it coffee.

Before that first cup, your face is running on pure survival mode. Eyes half shut, jaw slightly slack, brain operating at roughly the speed of dial-up internet. The mirror picks up every single bit of that chaos and throws it right back at you with zero mercy. It's basically a loading screen, and you, my friend, are still at zero percent.

Then the coffee happens.

Something shifts after that first cup. The edges soften. The lighting in the bathroom somehow becomes less aggressive. Your reflection starts looking like a person again instead of a still from a low budget horror film. That's not magic, that's not self delusion, that's just coffee doing exactly what it was always meant to do.

It's the missing update your face desperately needs every single morning, and honestly, the day doesn't really start until it's been installed.

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Roaster Notes

Crank Coffee Co. (​https://www.crankcoffee.com/​ )

Vaughn, ON

In their own words: “Crank® Coffee Co. is born from individuals who love coffee. Those who savour a cup, all times of the day; with the desire to produce a product that tastes and smells above and beyond others. Crank® Coffee Co. has partnered with a roaster who boasts world-class tasters and producers, who are able to refine the tastes of the cup down in an unparalleled fashion.

Inspired by the various Canadian pastimes, such as cycling and other road sports, Crank® Coffee Co. incorporates the crank used in these activities in its naming processes. Crank® Coffee is the perfect kickstart to get your day or favourite activity Cranked Up!”

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Cheers to staying caffeinated