This week’s theme is utility. Coffee keeps trying on new jobs: remote office landlord, drive-thru sugar-delivery system, export-grade data set, sports supplement, and national economic strategy. Some of that is smart. Some of it is absurd. All of it says the industry is moving faster than the old “just enjoy the ritual” story can keep up with.
In this issue:
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Why co-working cafes are quietly changing what hospitality even means
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A new report showing drive-thru coffee chains are growing like convenience is the only religion left
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Spicy Take: caffeine has fully crossed over from cozy habit to legal performance enhancer
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Quick hits on roasted-origin tracing, women producers in Chiapas, Vietnam’s robusta machine, Brussels event season, and the maintenance chores nobody wants until the roaster starts acting possessed